google の強さ

http://www.google.com/intl/en/corporate/tenthings.html
Ten things

2. It's best to do one thing really, really well.
4. Democracy on the web works.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
10. Great just isn't good enough.

http://www.google.com/intl/en/corporate/ux.html
Ten principles that contribute to a Googley user experience

1. Focus on people – their lives, their work, their dreams.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today's and tomorrow's business.
8. Delight the eye without distracting the mind.
9. Be worthy of people's trust.
10. Add a human touch.